Periodic Table of Marketing
A framework for marketing strategy
- Audit the components of the marketing mix
- Identify marketing risks and opportunities
- Prioritize marketing tactics
- Optimize the marketing and sales funnel
The framework comprises 14 Tactical Groups, all representing a vital part of a high-performance marketing engine. Each group contains Marketing Elements, each a key component to tactical success.
Investigating and documenting the status, opportunities, and priorities of each Marketing Element provides organizations with a clear marketing roadmap, showing what they should do next to push the needle.
Ts
Ed
Lb
Es
Mv
Sx
Le
La
Lm
Pc
Ge
Vs
Ga
Cb
Dc
Pi
De
Et
Ka
Is
Cm
Ob
Pk
Am
Pr
Os
Gm
Az
Pp
Tr
Fa
Sy
Rd
ux
So
Nt
Cs
Md
Bg
Lc
Ab
Bl
Gb
By
Pl
Pf
Ep
Wb
Ra
Cr
Dh
An
Wf
Er
Ms
Cd
Cg
Rg
An
Sg
At
Kp
Da
Bd
Lt
Cf
Oh
Tv
Dp
Pc
Tq
Pz
Ls
Ds
Sc
Fq
Db
Ct
Ot
Rp
Dc
Tm
Bo
Sp
Av
Pm
Dm
Lo
Pa
Se
Sw
Co
Cu
Mp
Pe
Cp
Br
Vp
Do
Po
Te
Ff
Mr
Pt
Sb
St
Pm
Vb
Ps
Bm
Pg
Di
Re
Na
Bp
Vi
Pd
Li
Tactical Groups
Demand Generation
Demand generation is essential in marketing because it builds awareness, nurtures interest, and generates high-quality leads.
Content Strategy
Content is crucial in marketing because it educates, engages, and builds trust with your audience at every stage of the buyer journey.
Lead Generation
Lead generation is crucial in marketing because it fuels the sales pipeline and helps convert interest into revenue.
Email Marketing
Email delivers personalized, direct communication that nurtures relationships and drives conversions.
Event Marketing
Events are important in marketing because they create personal connections, foster engagement, and build lasting brand loyalty.
Data & Analytics
Analytics turns guesswork into data-driven decisions, allowing you to optimize strategies, messaging, and improve ROI.
Marketing Automation & AI
Marketing automation streamlines workflows, nurtures leads at scale, and improves efficiency across the funnel.
CRO
UX design and CRO optimize user journeys, reduce friction, and turn more visitors into leads, pipeline, and customers.
SEO
SEO increases visibility, drives organic traffic, and connects your brand with people actively searching for solutions.
Sales Enablement
Sales enablement equips sales teams with the right content, tools, and insights to close deals more effectively.
Earned Media
Earned media builds credibility and amplifies your brand’s reach through trusted third-party endorsements.
Traditional Media
Traditional media remains important in marketing for broad reach, brand awareness, and connecting with audiences offline.
Practical Use
The Period Table of Marketing framework is used to audit, document and prioritize marketing risks and opportunities. This usually starts with a full audit or a partial audit (limited to one or multiple Tactical Groups).
The audit provides a roadmap and a visual overview in a spreadsheet, showing the current status of each Element and providing practical recommendations to improve performance. The recommendations can be implemented in-house or through an agency.
As every component of the marketing mix acts as a multiplier, every improvement leads to a more effective and robust marketing engine, improving brand equity, conversion rates, and sales.
Give it a try!
A Google Ads account is a treasure trove of information, as it touches many parts of the marketing mix: targeting, messaging, KPIs, branding, budgets, CRO, and more.
Order your free Google Ads audit to see how the Period Table of Marketing can assist you in meeting your marketing goals.
Company
About Us
Team
Clients
Privacy Policy
Terms & Conditions
Services
Contact
91 Ossington Avenue
Toronto, Ontario
M6J 272
Canada
+1 (647) 702-1494