Content Strategy Framework
Part of the Periodic Table of Marketing
The elements of content strategy
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Brand Guide
A brand guide ensures a consistent brand identity across every touchpoint, from ads to sales pitches. This is essential for building trust and credibility, making every communication more impactful.
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Content Gap Analysis
A content gap analysis identifies missing content that answers a customer’s questions. By filling these gaps, teams create more effective materials and are better equipped to generate demand and overcome objections.
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Content Mapping
Content mapping aligns content with the customer journey, ensuring the right message is delivered to the right person at the right time. This is essential for guiding prospects through the sales funnel.
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Distribution Strategy
A content distribution strategy is the crucial link between your content and your audience. It ensures your content gets seen on the right channels, which is essential for maximizing reach and ROI.
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FAQs
An FAQ is a vital tool for marketing success. By proactively answering customer questions, it removes friction from the buying journey, which builds trust, improves user experience, and helps to drive conversions.
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Review Gathering
Reviews and case studies provide authentic, third-party validation that builds trust and credibility.
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Sales Content
Sales content provides sales reps with the resources they need to generate demand, educate prospects and close deals. Facilitating storytelling with quality sales content increases sales efficiency and win rates.
A framework for sales enablement
The Periodic Table of Marketing is a proprietary marketing strategy framework that enables organizations to:
- Audit the components of the marketing mix
- Identify marketing risks and opportunities
- Prioritize marketing tactics
- Optimize the marketing and sales funnel
This strategic marketing framework comprises 14 Tactical Groups, all representing a vital part of a high-performance marketing engine. Each group contains Marketing Elements, each a key component to tactical success.
Investigating and documenting the status, opportunities, and priorities of each Marketing Element provides organizations with a clear marketing roadmap, showing what they should do next to push the needle.
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Practical Use
The Periodic Table of Marketing framework is used to audit, document and prioritize marketing risks and opportunities. This typically starts with a full audit or a partial audit (limited to one or multiple Tactical Groups).
The audit provides a roadmap and a visual overview in a spreadsheet, showing the current status of each Element and providing practical recommendations to improve performance. The recommendations can be implemented in-house or through an agency.
As every component of the marketing mix acts as a multiplier, every improvement leads to a more effective and robust marketing engine, improving brand equity, conversion rates, and sales.
Give it a try!
A Google Ads account is a treasure trove of information, as it touches many parts of the marketing mix: targeting, messaging, KPIs, branding, budgets, CRO, and more.
Order your free Google Ads audit to see how the Period Table of Marketing can assist you in meeting your marketing goals.
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